Corporate Branding: Amherst Direct Increasing the consumer base through direct mail.
Amherst Direct, a boutique direct mail and catalog marketing consultancy, needed a new corporate identity from the ground up. The messaging needed to connect with clients and prospects and the website needed an overhaul. I worked closely with them to achieve the results they were looking for, including a new logo, business cards, and website.
Amherst Direct Identity
The purple is a strong color choice, associated with confidence and individuality. The font choice gives the impression of authority.
Amherst Direct Home Page
Amherst Direct needed a new look and feel from the ground up. The messaging needed to connect with their clients and prospects.
Amherst Direct Inner Page
The interior of the Amherst Direct site needed to be engaging while conveying a large amount of content.