The American Flyers Gymnastics Team, which trains at the Maine Academy of Gymnastics, needed a logo refresh..
After a few preliminary rounds of concepts, we settled on a traditional athletic design with a typeface that has a retro feel. Maine is clearly represented by the state outline. The abstract athletes in the center
convey an elegance and strength that’s reflective of the sport of gymnastics.
Local Food Anywhere
Early in the COVID-19 pandemic, Forager recognized the need for consumers to source food locally because of the disruption in the traditional food supply chains. They had me build a site that consumers in many areas of the country could find nearby food and other consumables. I designed the logo for the site, and the color palette and other elements are similar to the look and feel of the primary Forager website. View the LFA website at localfoodanywhere.com.
Joyful Boogie needed a refresh of their logo. The font selection demonstrates the “joyful” nature of the program, which uses movement and music to help prevent depression in seniors and those who work with them. The heart icon shows the love and compassion that has gone into creating the program.
Amherst Direct Identity
The purple is a strong color choice, associated with confidence and individuality. The font choice gives the impression of authority.
To help their clients manage their bulk B2B gift card programs, CashStar launched a division of the company called Velocity B2B. I developed the original branding and built the original WordPress website from scratch. When we updated the CashStar brand, we gave the Velocity B2B identity a facelift as well, bringing it up along with the parent.
Originally, we created product demos customized for each prospect, and sales sheets using our client partner brands. We soon realized that we needed a generic brand for several reasons: 1) we didn’t want to offend a potential client by showing a demo or sales sheet featuring their competitor; 2) it was taking too long to customize demos with unique brands; and 3) some clients were not happy we were using their branding. ModPort (i.e. Modern Portland) became a flexible, generic brand that I designed and leveraged to create sell sheets, banner ads, and demos, and we didn’t have to worry about ruffling anyone’s feathers.