Maine Academy of Gymnastics Website
The website for the Maine Academy of Gymnastics was in need of an update. The Squarespace site was difficult to navigate and had inconsistent branding. I worked with them to create a more dynamic and visually captivating new site. Visit maineacademy.com to view the site.
Local Food Anywhere
Early in the COVID-19 pandemic, Forager recognized the need for consumers to source food locally because of the disruption in the traditional food supply chains. They had me build a site that consumers in many areas of the country could find nearby food and other consumables. I designed the logo for the site, and the color palette and other elements are similar to the look and feel of the primary Forager website. View the LFA website at localfoodanywhere.com.
Forager, a conduit for grocers and restaurants to access local food, needed a website overhaul. I worked closely with the executive team to develop a new icon set and incorporate the brand color palette to achieve a warmer, more engaging site for their customers and prospects to visit. It is built in Squarespace, but we are currently working on migrating the site to the WordPress platform.
To help their clients manage their bulk B2B gift card programs, CashStar launched a division of the company called Velocity B2B. I developed the original branding and built the original WordPress website from scratch. When we updated the CashStar brand, we gave the Velocity B2B identity a facelift as well, bringing it up along with the parent.
As the project lead for the complete redesign of the CashStar website, I was responsible for creating a website to drive engagement and support sales efforts through a clean and technology-driven look and feel. I consulted closely with the executive team and other internal stakeholders to ensure we were achieving the desired outcome, and coordinated the build and launch with outside designers and developers, resulting in a well-received site that effectively reflected our products, mission, and strategies.
Amherst Direct Home Page
Amherst Direct needed a new look and feel from the ground up. The messaging needed to connect with their clients and prospects.
Amherst Direct Inner Page
The interior of the Amherst Direct site needed to be engaging while conveying a large amount of content.